Tours Around Tasmania - Tasmanian Tour Company.

Tours Around Tasmania was a front end job, designing the new logo and website for their launch into the luxury market.

We began with logo development taking into account the popular sites, attractions and symbols that Tasmania is known for, and taking on the client’s feedback was steered away from using Cradle mountain or other symbols we put forward.

The initial website was clunky, unprofessional, hard to navigate and low quality. To be seen as a luxury tour company, we used high quality images and rich, colour schemes with high contrast and clean white on black writing. We also did the copywriting for the website and ensured that customers could find exactly what they were after - suggesting some additional elements and tours to cater to the market such as a highlight on accessibility and wine & golf tours that would later be added.